Reading Blog #8: Berger, "Ways of Seeing"

Introduction/Main Ideas:
  • How men and woman are culturally represented
  • Publicity image and what tactics the image/creator uses in order to grasp its audiences attention  
  • Though we may not notice it, in a split second our mind processes the entirety of the image and all of its components
Quotes: 
  • "A person may notice a particular image or piece of information because it corresponds to some particular interest he has" (4). : I agree with quote. I feel like people also remember information better when it either relates to them or they are actually interested in the topic. 
  •  "Publicity is the culture of the consumer society"(139).: This quote is correct. In order for people to want your product they would have to know about it first. 
  • "Publicity images often use sculptures or paintings to lend allure or authority to their own message"(135).: Using images to create a message is a great way to capture people's attention. Often people rather look at an image and get a message from it rather than reading an article. 
Questions: 
  • How effective is this tactic? 

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